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The Face of the Supply Chain Event

Prepared for the MHI’s iWorkInTheSupplyChain Event. 

The Supply Chain from a Marketing POV

It’s truly incredible how many aspects of everyday life are affected by the supply chain. Before I began marketing in the manufacturing industry, I had no idea the range and scope my marketing efforts could achieve.

I’m thankful for my entry into this dynamic industry, where marketing has a tangible effect on business and brand recognition. Much of what I do is internal marketing, keeping our employees encouraged by our growth, training dealer networks on how to market themselves and the brand I am representing at the time, and, of course, externally marketing my company’s capabilities to the world.

Each business I have represented in the past eight years has either been active in global markets or communicated to me their interest in pursuing a worldwide audience for their products or services. My job, regardless, has been to broaden our reach and bring new opportunities to my manufacturer through advertising, social media, web applications, proposals, and tradeshows. I have seen a lot of the world in my short time representing manufacturers on a global scale, and I look forward to seeing more of it.

But the scope of the supply chain is seen on both fronts, abroad and here at home. The footprint in our daily lives is unmistakable. Now, when I drive the highways, spot a warehouse, or look out my office window, I am reminded of the ratio of transport trucks to pedestrian vehicles and what it truly means to be a part of the supply chain. It is a web of endless activity which spans the globe and brings goods and services to the world at large.

Michael Poeltl

Handling Specialty Manufacturing Ltd.

800-559-8366

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We Build Big Things to Help Our Customers Build Big Things.

Contact us today to schedule a consultation.

“We build big things to help our customers build big things.”

Handling Specialty’s reputation is one of a competent problem-solver because we have built a reputation for providing unique, custom-engineered material handling or industrial automation solutions that stand the test of time.

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Call us

905.945.9661

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info@handling.com

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Office location

219 South Service Road West,
Grimsby, Ontario, L3M 1Y6

© 2024 All rights reserved. Handling Specialty

“We build big things to help our customers build big things.”

Handling Specialty’s reputation is one of a competent problem-solver because we have built a reputation on providing unique, custom-engineered material handling or industrial automation solutions that stand the test of time
phonewhite
Call us

905.945.9661

mailwhite
Write to us

info@handling.com

locationwhite
Office location

219 South Service Road West,

Grimsby, Ontario, L3M 1Y6

© 2024 All rights reserved. Handling Specialty